Think college kids live on pizza and beer? Think again. Twenty-five percent of young adults aged 18-25 said eating organic food was important to them. Produce was by far the most popular organic food category, with inroads being made in organic dairy and organic baked goods. The survey of 280 people was conducted by Y-Pulse, a marketing organization that evaluates new products, trends and promotions geared toward students.
Source: Y-Pulse LLC, 2005