Medicus Research is the recipient of the prominent Nutrition Business Journal (NBJ) 2013 Industry Achievement Award for Science.
The U.S.-based global contract research organization, which specializes in the natural health products industry, receives the award for raising the bar for science in supplements by designing pharmaceutical-level clinical trials that make sense and are well suited for the unique demands of the natural products industry.
In announcing this year’s winners in various categories, the journal stated that the NBJ Awards reflect the best in an industry, with the winning companies committed to growing a market of healthy, educated consumers and fostering a business environment that encourages sustainability.
“We take great pride in spotlighting those individuals and organizations working to advance the cause of the industry,” said NBJ Editor-in-Chief Marc Brush. “We received close to 300 nominations this year. After careful vetting by our editorial staff and our advisory board, Dr. Udani’s efforts rose to the top.”
Dr. Udani’s vision a decade-and-a-half ago of the future of the natural health products industry, his mission to address the challenges, and his determination to mainstream The Udani Theory of Natural Health Product Clinical Trial Design was the basis for his nomination.
“We are truly honored by this esteemed recognition,” said Medicus Research founder and CEO, Dr. Jay Udani. “Receiving the NBJ Science Award is further evidence of Medicus Research’s leadership and innovation as the global CRO specializing in the natural health products industry.”
In 2013 alone, Medicus Research conducted 70 research studies, had an impressive eight studies published in peer-reviewed journals, and was granted two patents. With federal regulators, lawmakers and the media increasingly questioning the efficacy and safety of dietary supplements, Medicus Research is prepared for a very active 2014.
“The industry is often characterized in the media as non-scientific,” said Dr. Udani. “The problem is that the people who are investing in the research are doing it wrong,” he says. “If you run a study for dietary supplements in the same way as a pharmaceutical study, you are less likely to see positive results.”
Recipients of the NBJ Awards will be honored during the 17th annual NBJ Summit, July 22 to 25, 2014 at the St. Regis Hotel Monarch Beach Resort in Dana Point, Calif.
To view the entire list of winners, go to newhope360.com/business/winners-2013-nbj-awards.