Natural Foods Merchandiser

Supplement & Personal Care News Briefs

Bastyr founder lends expertise to WebMD
The online medical-information powerhouse WebMD has appointed Joe Pizzorno, N.D., founding president of Bastyr University, author of Total Wellness (Prima Lifestyles, 1997) and co-author of Textbook of Natural Medicine (Churchill Living?stone, 1999), to head up its integrative medicine and wellness components. Pizzorno was appointed by President Clinton in December 2000 to the White House Commission on Complementary and Alter?native Medicine Policy and by President Bush's administration in 2002 to the Medicare Coverage Advisory Committee. Pizzorno writes a blog about food and health, natural and integrative medicine, environmental toxins and living a healthy lifestyle at, and hosts an integrative- medicine message board.

Boswellia eases osteoarthritis
Indian frankincense (Boswellia serrata), a native plant of the dry tropics of Africa and Asia, has long been used in Ayur?vedic medicine for its anti-inflammatory and antiarthritic properties. Now, science is backing its traditional use. A new study published in the Indian Journal of Pharmacology found that the plant's gum resin reduces pain, stiffness and difficulty with daily activities in patients with osteoarthritis. Better yet, researchers found statistically significant improvement in those symptoms within two months, with the effects lasting one month after stopping the intervention. A control group taking the cox-2 inhibitor valdecoxib showed improve?ment after one month, but there was no lasting effect. The January 2003 issue of Phytomedicine published a similarly positive study.

Chemicals in da house
The Children's Heath Environmental Coalition has just the right thing if you are looking for an educational resource to pass along to your customers about creating a healthy home. The Web site,, includes the HealtheHouse, an illustrated home packed with environmental and health information and clickable links to almost all of the rooms. For instance, clicking on the garage yields information about automobiles, lawn care and paint. The family room has more on paint, as well as furniture, carpet, electronics and more. The site also includes a "resource room," six rules for a safer house and links to environmentally friendly home products, including furniture, bedding and cleaning supplies. Los Angeles-based CHEC is a nonprofit organization dedicated to educating parents and caregivers about environmental toxins that affect children's health.

— B.E.

Natural Foods Merchandiser volume XXVIII/number 5/p.30

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