In 2003, Monroe, NH-based Pete and Gerry’s Organic Eggs faced an enviable dilemma.
Just a few years earlier, co-owner Jesse Laflamme had been driving around in his pick-up begging retailers to stock cartons of his family farm’s eggs. But after the implementation of the U.S.D.A. National Organic Program and the flood of media attention it brought, sales had suddenly blown up threatening to outstrip his supply.
“We quickly realized we could either build more ba
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