Nutrition Business Journal

Zunin: U.S. Integrative Clinics Face High Failure Rate

Successful models show the way for other facilities offering complementary therapies to succeed financially

In recent years, the number of integrative medical clinics operating in the United States has mushroomed, fueled by increasing acceptance from the public, as well as from the academic and mainstream medical communities. Despite the growing popularity of acupuncture, chiropractic care and other forms of complementary and alternative medicine (CAM), however, not all integrative clinics have proven financially successful and many have closed their doors in recent years.

What are the key

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