Common mistakes entrepreneurs should avoid and tips for success

What does it take to launch a new brand? More than passion and a great idea, says Daniel Karsevar, founder of Solutiontopia, a boutique advisory services firm focused on launching startups and scaling small growth CPG brands in the natural foods and wellness space. Here he shares the common mistakes entrepreneurs are making today, what is meant by product success versus business success and what it means to control supply chain costs.