Overall growth in the $380 million U.S. baby care market last year was flat—just 0.1% for the 12 months ending April 18, according to Information Resources Inc. Companies marketing baby products featuring natural ingredients, however, are reporting healthy growth in their business. These companies are poised to shoot up, since the U.S. birth rate is predicted to increase over the next several years.
“We just launched in the last three weeks, and the response has been
All access premium subscription
This content requires a subscription to Nutrition Business Journal.
As an NBJ subscriber, you receive 10 issues a year and access to the exclusive “NBJ subscriber only” content on newhope.com (excludes three-month subscriptions), which includes PowerPoint presentations, select data charts and archived articles. Subscribers also receive a 10 percent discount on data charts, comprehensive market research reports and webinars.
Email [email protected] for more information about subscribing.