More natural product manufacturers are launching vitamins, herbal products, enzymes and other supplements targeted at children. Innovations range from creative delivery forms for vitamins to supplements designed to improve digestion, immunity and attention in children.
The market for adult vitamins has matured, with overall sales flat. However, manufacturers are finding pockets of growth in children’s supplements. In 2003, the children’s vitamin and mineral market in just the ‘supern
All access premium subscription
This content requires a subscription to Nutrition Business Journal.
As an NBJ subscriber, you receive 10 issues a year and access to the exclusive “NBJ subscriber only” content on newhope.com (excludes three-month subscriptions), which includes PowerPoint presentations, select data charts and archived articles. Subscribers also receive a 10 percent discount on data charts, comprehensive market research reports and webinars.
Email [email protected] for more information about subscribing.