The organic baby food market continues to be a sweet spot for the organic industry, even in the current sour economy. Competition in this fast-growing category heated up last week with The Nest Collective’s acquisition of Plum Organics, a maker of frozen, organic baby food and toddler meals. Backed by Catamount Ventures, Bridgescale and Simon Equity, the Nest Collective recently launched a new line of organic lunchbox snacks and kids meals under the Revolution Foods brand. Based in Emeryville, California, Nest Collective plans to amass a suite of healthy, organic and nutritional products aimed at kids.
“With a focus on the needs of children and parents, Plum Organics felt like a natural extension of our greater portfolio,” Nest Collective CEO Sheryl O’Loughlin said in a statement. “Our mission at Nest is to create a nurturing environment where great brands can grow. Now, with our support, Plum Organics can stay true to its core mission and accelerate its growth through cutting-edge innovation and the business synergies of The Nest Collective.”
As part of The Nest Collective, Plum Organics will expand its marketing and product line, the company reported. “As an entrepreneur and mom, I saw The Nest as a place to nurture a larger vision while staying true to the heart and soul of my company,” said Plum Organics Founder Gigi Lee Chang added. “Nest represents a new lens through which business is conducted. Together with a talented and dynamic team, Nest balances the need for results, while upholding the values that Plum Organics was built upon.”
Terms of the February 19 deal were undisclosed.
Nutrition Business Journal expects to see more acquisitions like the Plum Organics purchase, as investors and larger consumer packaged goods companies indentify brands that can help them gain a competitive foothold in the growing kids’ nutrition category. NBJ will explore this and other issues in our Healthy Kids issue, which publishes in April. In addition, NBJ Editor Carlotta Mast will moderate the Healthy Children, Healthy Futures panel at 4:30 p.m. on Thursday, March 5, at Natural Products Expo West.
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