Nutrition Business Journal

Oh Baby! Market for Organic Baby Food is Up and Walking

Earth’s Best expands into organic food for toddlers; Gerber launches Start Healthy program.

Buoyed by its success with organic baby food, Earth’s Best has launched an organic line for tots. “Toddler foods account for about 18% of total baby food sales— and there were no organic toddler foods. That’s the niche that we’ve gone after,” said Kim Bremer, brand manager of Earth’s Best at the Hain-Celestial Group (Melville, N.Y.). Tots, the new line, is targeted at children from 18 months to three years of age. “Toddlers snack seven to ten times a

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