Nutrition Business Journal
American Jobs Act

American Jobs Act

General solicitation & how it will help consumer companies

One of the key provisions of the JOBS Act—the lift of the ban on general solicitation and advertising—goes into effect today. 

Today marks an important day for small businesses that are—or will be—looking for capital. Historically, one of the greatest challenges for a growing business has been attracting investors. This is especially true for consumer product companies.

When seeking capital, many companies decide to offer securities to accredited investors through a “safe harbor” exemption in the Exchange Act. This allows them to avoid the onerous and costly process of SEC re

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