EBOOST, SodaStream launch natural energy drink flavors

EBOOST, SodaStream launch natural energy drink flavors

Strategic agreement gives SodaStream home soda makers.exclusive rights to use EBOOST flavors and proprietary energy blends.

SodaStream International Ltd. (NASDAQ: SODA), the world's leading manufacturer and distributor of home carbonation systems, and EBOOST, a leading manufacturer and distributor of natural energy drinks and supplements, today announced a strategic agreement to license EBOOST flavors and proprietary energy blends exclusively for use with SodaStream home soda makers.

"Energy drinks are a fast-growing sector in beverages, and we are excited to offer a more natural option by adding EBOOST flavors to our portfolio," stated Daniel Birnbaum, CEO of SodaStream. "Consumers turn to SodaStream for smarter, better-for-you alternatives to packaged soda, and we look forward to attracting new users as we expand deeper into specialty flavor choices."

"EBOOST is redefining the energy drink industry with a responsible product that consumers can feel good about drinking," says Jillian Michaels, EBOOST's CEO. "I've always supported products that encourage a healthy lifestyle and combining EBOOST with an innovative and revolutionary product like SodaStream offers a sparkling new way for consumers to enjoy those products at home."

EBOOST continues to provide a healthy option for consumers in need of a boost. CEOs and Founders Josh Taekman and John McDonald set out to create an alternative that supplied a natural boost of energy while supplying the daily suggested amounts of zinc and vitamins C, D, B12 and B6.

The initial flavors will be Orange and Super-Berry (Acai Pomegranate), which will be available during the second half of 2013.


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