SourceOne® Global Partners LLC, a leading provider of health and wellness solutions created through scientific research and innovative product development, has announced it has reached an exclusive long-term agreement with Health World Limited in Australia and New Zealand. This agreement awards Health World the rights to SourceOne’s patented Cholesstrinol ™ formulation for Health World's popular Metagenics® brand in the health care professional channel, as well as its best-selling Ethical Nutrients® brand in the pharmacy and retail health food sectors.
Health World Limited is Australia's and New Zealand's leading natural health science company recognized as the premier innovator in natural health products and healthcare professional education. The company has already launched Ethical Nutrients Cholestrienol and Metagenics CholCare, solidifying its reputation as a market leader in delivering cutting-edge advanced technologies as a manufacturer and marketer of effective dietary supplements in the nations it serves.
"Health World will focus on building awareness and usage by educating consumers about the many benefits of this clinically proven formula through television advertising,” notes Graeme Joiner, director of sales and marketing. The manufacturer will launch a highly anticipated TV campaign designed to reach the broad consumer market.
Paul Mannion, technical director of Health World, says, "The timing is perfect for our product launches with SourceOne and our new TV advertising campaign. SourceOne shares our commitment and vision for the future of advanced natural product formulations that may easily be incorporated into daily lives to achieve better health."
Jesse Lopez, CEO of SourceOne, adds, “This partnership is extremely strategic and timely. The increasingly competitive global marketplace necessitates collaborative efforts between suppliers and leading brand marketers. This new agreement successfully melds SourceOne and Health World in a shared mission to support heart health naturally with this patented and proven formulation."