Vesteraalens AS, founded 1912 and now the producer of a wide variety of products based on local catch of cod, has entered into an exclusive distribution agreement for the U.S. market with ArcticSource1 LLC. The agreement covers high quality cod liver oil products for the premium supplement and functional food markets.
“Vesteraalens is located in the middle of the best area in the world for wild and certified sustainable cod, just north of the polar circle in Lofoten, Norway,” says Jan Haakonsen, sales and marketing director of ArcticSource1. “No wonder they make the freshest cod liver oil in the market,” he adds.
“Vesteraalens is in the process of expanding operations with the philosophy ‘In respect for the fish’ and will launch new nutritional products with the highest quality in the market,” says Geir Wilhelm Wold, president and key owner of Vesteraalens. “That is why we are taking a harder look at USA as a market for our premium cod liver oil products.” Randi Bolstad, sales director of Vesteraalens, continues, “There were many good reasons to select ArcticSource1 to do the job for us. The decisive reason was the market competence on marine ingredients at ArcticSource1 with omega-3 as the leading ingredient in their product portfolio.”
The U.S. is the single largest market for fish oils and other omega-3-rich products. The market trend is towards liquid and combination solutions requiring purer and better quality oils to supply more appealing and less expensive products to the consumer. That is why Vesteraalens and ArcticSource1 expect rapid acceptance in the market.