For Immediate Release

Contact: Lee Feldman
Phone: (203) 854-5848 E-mail: leefeld@ix.netcom.com

NPIcenter's Len Monheit Receives Natural Products AssociationIndustry Champion Award

Boulder, Colo. (August 2, 2007) — Len Monheit, editor of New Hope Natural Media's NPIcenter was awarded the Natural Products Association's Industry Champion Award at the Natural MarketPlace 2007 industry trade show and convention, July 22 in Las Vegas. The Industry Champion Awards (formerly Crusader Awards) recognize individuals who have made notable contributions to the natural products industry.

"Winners of the Industry Champion Award have demonstrated a dedication to the industry, above and beyond achieving success in their field," said Debra Short, president of the Natural Products Association. "Len has always shown a willingness to lend his time and expertise to help further important industry causes. We are proud to honor him for these contributions."

Monheit is editor of NPIWatch and NPI Daily, global online information resources for professionals in the natural products industries. Recognizing the important role of non-profit organizations in the industry, he has provided free or low-cost communications support to a variety of groups and has created an online industry discussion forum. Monheit also works closely with the World Anti-Doping Agency (WADA) and related anti-doping organizations on issues related to athletes' use of supplements.

NPIcenter (www.npicenter.com) is a primary source of news, issues and developments in the natural products industry. This interactive environment features databases of companies, products and services, as well as other tools for the functional foods/beverages, supplements and cosmeceuticals markets. NPIcenter publishes the weekly NPIWatch e-newsletter and NPI Daily, an e-newsletter for industry executives and managers.

New Hope Natural Media (www.newhope.com), a division of the Penton Media, Inc., is the leading media resource and information provider for the natural, organic and healthy products industry with print, in-person/event, and e-business products and services. Penton Media, Inc. is the largest independent business-to-business media company in the U.S., serving more than six million business professionals every month. The company's market-leading brands are focused on 30 industries and include 113 trade magazines, 145 Web sites, 150 industry trade shows and conferences, and more than 500 information data products. Headquartered in New York City, the privately held company is owned by MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein amp; Co., LP, and its coinvestors. For additional information on the company and its businesses, visit www.penton.com .

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