For Immediate Release

Contact: Angel Ng, Penton Media Asia Limited
Phone: (852) 2975 9051
E-mail: angel.ng@penton.com

Natural Products Expo Asia 2009 Provides Golden Opportunity
for Sourcing Natural, Organic and Health Products from around the Globe

HONG KONG (November 6, 2008) — As Asia's first expo exclusive for natural products, the seventh annual Natural Products Expo Asia (www.naturalproductsasia.com), produced by New Hope Natural Media, a division of Penton Media, will take place at Hong Kong Exhibition and Convention Center, Hong Kong, from August 27-29, 2009. The trade show is expected to attract record number of exhibitors and attendees, reflecting the explosive growth of the natural, organic, and health sector across the region. In the aftermath of several large-scale food scares in the past few years, the health-conscious population has increased drastically and people are opting for natural and organic products as a safer and more reliable option.

This year, show facilities have been expanded to accommodate more than 500 exhibitors from around the globe, and the event is expected to draw in 12,000 buyers from more than 30 countries.

A brand-new Ingredient/Supply Pavilion will also be featured at the 2009 event, making the show a one-stop sourcing platform for the industry. Manufacturers of varying natural and organic ingredients from food and cosmetics to herbal remedies can showcase their products to the international buyers.

Nutracon Asia, a two-day, high-level conference, will be co-located with Natural Products Expo Asia 2009. Leading industry experts will speak on global ingredient sourcing, regulatory and GMP compliance, sustainable packaging, and emerging markets and trends. The trade show will also offer attendees numerous opportunities for networking and intimate exchanges of ideas.

Based on past performance, the spaces for regional pavilions from Australia and New Zealand have been doubled in size. New pavilions from Germany and the Philippines have also been added to the show floor.

Editorial staffs who meet press guidelines may attend the show free of charge. Please contact Angel Ng, marketing executive, Penton Media Asia Ltd. at (852) 2975 9751 or angel.ng@penton.com to make appointments for pre-event interviews.

New Hope Natural Media (www.newhope.com), a division of the Penton Media Inc., is the leading media resource and information provider for the natural, organic and healthy products industry, with print, in-person/event, and e-business products and services. Penton Media is the largest independent business-to-business media company in the U.S., serving more than 6 million business professionals every month. The company's market-leading brands are focused on 30 industries and include 113 trade magazines, 145 Web sites, 150 industry trade shows and conferences, and more than 500 information data products. Headquartered in New York City, the privately held company is owned by MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP, and its co-investors. For additional information on the company and its businesses, visit www.penton.com.

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