For Immediate Release
Contact: Chris Lasonde, Nutrition Business Journal
Tel: 303.998.9221 E-mail:
clasonde@nutritionbusiness.com

Nutrition Business Journal's 2009 Natural & Organic Personal Care
and Household Products Report Now Available

BOULDER, COLO., (April 2, 2009) –Nutrition Business Journal (NBJ) today announced the release of its 2009 Natural & Organic Personal Care and Household Products Report.  This 237-page report features more than 10 years of NBJ's market research data for the natural & organic personal care (N&OPC) and household products market, including market size and growth estimates and company profiles for more than 50 of the top N&OPC  and household product companies in the United States. Detailed sales by product are presented for cosmetics, skincare, hair care, feminine hygiene, baby care, nail care, oral hygiene, bath items, deodorants, shaving products, soap, and aromas & fragrances.

Said NBJ Research Manager Carla Ooyen: "NBJ has enhanced the 2009 N&OPC and Household Products Report to include detailed profiles for each of our 12 personal care and four household product categories. We also expanded our company profiles to include more detailed information on the companies and their products, as well as adding profiles on household products companies."

"Personal care and houshold goods might represent 'down the drain' products, but consumers have yet to show signs of trading down from natural and organic in this category," said Carlotta Mast, NBJ's editor. "This shows that consumers increasingly understand that the quality of the products they put on their face and bodies matters, just as it does with the food they eat."

In this report you will find:

• A full analysis of the 12 NBJ-defined Natural & Organic Personal Care (N&OPC) categories: Skincare, Hair Care, Soap, Oral Hygiene, Cosmetics, Fragrances, Deodorants, Baby Care, Shaving, Feminine Hygiene, and Nail Care
• A full analysis of the 4 NBJ defined Household Products categories: Household Cleaners, Pet Products, Fiber (Linens & Clothing), and Flowers
• An in-depth analysis of N&OPC and household product sales by channel, including natural & specialty retail, department stores, boutiques, spas, multi-level marketers, beauty supply discounters and specialty personal care stores
• Reporting on new growth sub-categories and niche products that are sustaining growth for the greater N&OPC and household products market
• Detailed market forecasts through 2017
• More than 50 data charts and more than 40 N&OPC and household product company profiles
• Discussion of efforts to create standards for natural and organic personal care products and what these standards could mean for consumer sales
• A review of the most significant mergers & acquisitions and investments in the N&OPC and household products sector in 2008
• An analysis of the "beauty from within" functional food and supplement market, which NBJ believes will be a top product trend for 2009
• An exploration of how the launch of Clorox's Green Works line in 2008 affected green cleaning sales in both the natural & specialty and mass market channels

Visit www.nutritionbusinessjournal.com to purchase the report.

Nutrition Business Journal is an executive newsletter for decision-makers in the natural, nutrition and complementary and alternative health industries.  NBJ's exclusive research and editorial focus on the strategic issues of the nutrition industry has made it a leading business intelligence resource for subscribers since 1996.  To purchase detailed market research reports, subscribe to the NBJ, or sign up for the NBJ's free weekly e-newsletter, please visit www.nutritionbusinessjournal.com. NBJ also hosts The NBJ Summit, an invitation-only retreat for C-level executives in the nutrition industry each July.  For more information, visit www.nbjsummit.com.

New Hope Natural Media (www.newhope.com), a division of the Penton Media, Inc., is the leading media resource and information provider for the natural, organic and healthy products industry with print, in-person/event, and e-business products and services.  Penton Media, Inc. is the largest independent business-to-business media company in the U.S., serving more than six million business professionals every month. The company's market-leading brands are focused on 30 industries and include 113 trade magazines, 145 Web sites, 150 industry trade shows and conferences, and more than 500 information data products. Headquartered in New York City, the privately held company is owned by MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP, and its coinvestors. For additional information on the company and its businesses, visit www.penton.com.

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