View Table of Contents, List of Figures and Executive Summary
Nutrition Business Journal (NBJ) presents the inaugural Kid’s Nutrition Market Report. This report is a must have for any company operating in, attempting to move into or simply evaluating this category with timely and actionable information and insights. NBJ views the approximately $10.1 billion healthy children’s market as one of the hottest product trends in 2009 and believe that there are still plenty of opportunities for new innovative products to be introduced to the market. Like retail, the direct-to-consumer sales channels in the U.S. nutrition industry are feeling the pinch of the global economic downturn and face a rapidly changing business and regulatory landscape.
The report provides a detailed review of market size, growth and sales estimates for NBJ’s classic nutrition industry product categories— natural foods and beverages, organic foods and beverages, functional foods and beverages, dietary supplements, and natural & organic personal care and household products.
“This report is custom tailored to focus on the healthy, better-for-you kids’ category as well as the specific healthy kids’ segment data that any company entering or growing in the kids’ market needs for strategic development and this is what sets this report apart from the other kids’ product reports on the market.” said NBJ Research Manager Carla Ooyen.
In addition, NBJ’s 2009 Healthy Kids’ Market Report covers:
- A discussion of healthy kids’ product trends for dietary supplements, functional foods and beverages, natural foods and beverages, organic foods and beverages, and natural & organic personal care and household products.
- An analysis of issues driving entry into the U.S. children’s market
- A full analysis of the children and teens product and marketing trends across a variety of product categories, such as baby care, vitamins, dairy, cereal, and many more.
- A deep dive into the natural & organic personal care market for babies, children and teens that includes product and marketing trends across a variety of product categories, including eco-friendly diapers, skincare, hair care and oral care.
Although numerous new healthy and better-for-you products formulated for or marketed to children have debuted over the last year in the United States, NBJ research found that plenty of opportunity remains in this dynamic and recession-resilient category. “A convergence of forces—the Obama administration’s focus on children’s nutrition, the childhood obesity epidemic, parents’ growing concern over food quality and safety, and even the troubled economy—is creating a ‘sweet spot’ in the kids’ market for the U.S. nutrition industry,” said NBJ Editor Carlotta Mast. “NBJ’s research into and analysis of the U.S. healthy kids’ market will provide any company operating in, working to move into or simply evaluating this category with timely and actionable information and insights.”
**NBJ's Kid's Nutrition Report 2009 is only delivered in electronic PDF format. The PDF file will be available immediately after purchasing. Please click the blue "download" button in Step 3 in the ordering process to download this report.
Related NBJ Products:
2009 Archived Healthy Kids' Market Web Seminar