Nutrition Business Journal
2010 NBJ Nutrition Industry Research Reports

2010 NBJ Nutrition Industry Research Reports

Nutrition Business Journal has been publishing in-depth market research reports since 1996, covering the $115 billion nutrition industry and providing analysis of markets, trends, competition and strategy in the U.S. & Global nutrition industry. Our research is a compilation of existing industry data followed up with NBJ surveys and interviews (NBJ conducts 40-50 interviews with executives every month to capture quantitative industry data). NBJ gains thorough understanding of the companies operating within the nutrition industry, compiles the findings from each monthly issue, surveys & interviews to build a useful business planning tool for our readers.


Each research report ranges from 300 - 600 page in length and includes a table of contents, list of figures, executive summary, topic specific chapters, and much more*. To learn more about the reports NBJ publishes email Chris at [email protected]. Below you will find the most up-to-date NBJ market research:


March - Global Nutrition Industry
Nutrition Business Journal undertakes the research for our Global Nutrition Industry Report once every two years. The intent of the report is to provide market size and growth estimates per country/region that can be used for comparison by global industry participants. The Global Nutrition Industry Report features 12+ years of continuous research and provides market size estimates and detailed trend analysis for countries and regions that are simply not available elsewhere. As part of our methodology, NBJ undertakes its own research of firms and markets, surveys global supply chain players, interviews hundreds of local industry experts, and reviews stacks of third-party research from groups, including the U.S. Commercial Service, Organic Monitor, the U.S. Economic Research Service, U.S. Census Bureau, IFOAM, The Soil Association and James Dudley Management. The finished product serves as a valuable planning tool for manufacturers, marketers, suppliers, retailers, regulatory agencies and any other firm with an active interest in the global nutrition industry. If you have questions on the report, please send those to [email protected].



May - Healthy Foods & Beverages
The healthy foods market in the United States kept pace with overall food industry growth in 2009, but this is far from good news. Annual growth rates continue to slip for healthy foods, which has seen its star dull and tarnish in the protracted economic malaise. Data does suggest, however, that we may have hit the bottom, and growth rates should improve modestly in coming years. As growth takes meaningful hold, healthy foods should increase its share of the total foods market, reaching 23% penetration by 2017. The trends toward natural and organic food and beverages as safer and healthier consumer choices remain particularly strong. If you have questions on the report, please send those to [email protected].



October - Organic Report Featuring OTA Data

Nutrition Business Journal presents the 2010 Organic Report Featuring OTA Data, an overview of the $26.6 billion organic industry. NBJ's 2010 Organic Report was created to provide vital information on current growth opportunities, as well as current trends in the industry. This report features the historical organic market size data gathered for the last decade by the Organic Trade Association along with current market commentary, expert interviews, and detailed analysis that NBJ is known for. While 2009 proved to be a tough year for the industry, this report will point out the bright spots, providing valuable information for companies looking to grow.



December - Raw Material & Ingredient Supply
As 2010 comes to a close companies operating in the raw material & ingredient supply (RMIS) market have been left with a lot of uncertainties to manage, but none so looming and perplexing as the world of increased regulations. As GMPs reach full implementation across the industry, RMIS companies are still facing regulatory challenges with broad impact on product innovation and pricing. Evidence suggests that suppliers are finding protection from margin pressures in branded products, better science, and moves up the value chain toward consumers and finished goods.


*NBJ also utilizes other secondary industry sources to analyze each level of the value chain: consumer spending data (Hartman and Nielsen, for instance), retail sales figures (IRI and ACNielsen for mass market and SPINS, Natural Foods Merchandiser and Whole Foods magazine for natural food store data), alternative channels (NBJ surveys on multilevel marketing, catalog, practitioner and internet sales), distributor data & interviews, manufacturer sales (NBJ surveys) and raw material supplier data (NBJ surveys).


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