Nutrition Business Journal

2010 Philanthropy Award

Alacer gets strategic with its charity, building product lines specifically tied to beneficiaries and causes

Charitable efforts seem to come naturally for Alacer. The maker of Emergen-C vitamin-drink mixes supports communities in need across the globe with direct financial contributions and, in a true spirit of giving, by tying sales of targeted product lines to complementary causes. This way, Alacer brings its customer straight into the philanthropy mix.

For every box of Emergen-C Pink sold, 20 cents goes to the Keep A Breast Foundation (KAB) and its effort

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