January - CEO Leadership Review: NBJ Awards
Announcing the winners of the 2010 NBJ Awards, with a call to arms for industry to renew its commitment to product innovation. 2010 goes down as another banner year with NBJ honoring key industry players as they move the ball forward, with one glaring exception.
February - Sports Nutrition & Weight Loss
Sports nutrition & weight-loss (SNWL) grows 9% in 2010 to reach $23 billion in category sales, as Sports Nutrition builds more crossover appeal among mainstream consumers, and Weight-Loss finds safer footing with proven ingredients after a string of highly publicized recals. According to NBJ, the future lies in mass market, a focus on female consumers, and a retreat from the bleeding edge of science.
March - NutriBeauty (wl, pc topicals, ingestible)
NBJ broadens the scope of its Natural & Organic Personal Care (N&OPC) coverage to include conventional beauty products with natural, functional claims and ingestibles, from supplements to food & beverage. NutriBeauty represents a $15 billion market driven largely by innovations in gene expression and a growing focus on healthy aging.
April - Internet & MLM
Internet sales rise 13% in 2010 on strength in multi-channel marketing and the explosion of social media among consumers. MLM sales drop 1% on softness in the U.S. market, while international sales continue to impress. According to NBJ, transparency complicates product marketing & regulatory environments for established Internet & MLM players.
May - Direct & Practitioner Sales
Television retail gains legitimacy as a sales channel, but supplement companies have yet to take much notice. Internet sales of supplements rise 13% in 2010 with TV and practitioner sales not far behind. MLMs perform the weakest, with flat to slightly declining sales. Healthcare embraces new approaches to telehealth as a meaningful way to serve and connect with patients.
June/July- U.S. Market Overview
Nutrition industry grows 6% to $117 billion in 2010 sales as growth rates for natural & organic foods nearly double those for functional foods and supplements. A rising tide of consumer distrust over science in the food supply points toward segmentation within the industry.
August- Animal Nutrition Industry Overview
Despite repeat private equity bids and strategic buys, natural & organic pet food companies grow sales only 4% in 2010, the lowest category growth ever recorded. Pet supplements post healthier growth of 6%, but suffer from a lack of significant new product development. Natural & organic pet supplies post another banner year, and the total animal nutrition market climbs 5% to $3.2 billion.
September- Raw Material & Ingredient Supply
Prices are up throughout the nutrition industry, and up dramatically. Commodity pricing & volatility signal higher food costs to come for consumers, as global climate change wreaks havoc on staple crops. Escalations in raw materials pricing follows suit for supplements & functional foods, as manufacturers & retailers begin to pass costs down the value chain.
October- Natural & Organic Food & Beverage
Sales of natural & organic food & beverage rise 8% in 2010 on a groundswell of support for purer products, with notable advances made by organic through its non-GMO labeling initiatives. Macroeconomic shifts away from Wall Street toward farming point to continued support, as organic begins to finally deliver the research necessary to justify its economic and, perhaps, health benefit.
Upcoming Issues in 2011:
November/December - Global Nutrition Industry
January 2012 - Executive Review: NBJ Awards & CEO Q&A
NBJ Back Issues by Date