NBJ
2015 NBJ Supplement Business Report: A Tough Year for Supplements by the Numbers

2015 NBJ Supplement Business Report: A Tough Year for Supplements by the Numbers

It was a tough year for supplement companies as the negative media attention and consumer confusion dramatically slowed growth in 2014. Sports supplements took the most surprising hit as the category suffered worse declines than expected. The question: Is this a short-term rough spot or is the joyride over for the supplement industry?

Explore these and other trends that are reshaping the supplement landscape in the 2015 NBJ Supplement Business Report.

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