There are oodles of unknowns when launching a natural or organic food, beverage or supplement. How much should you charge at retail? How often do you need to demo? No expert can answer all of these questions for you—but someone who’s been down this crazy road before can point out the key aspects of retail and distribution that you must seek solutions for. That’s why we called in David Simnick, cofounder and CEO of SoapBox, who shares four big things he learned that can help your startup business too.