On Thursday, May 30, Newhope360 and the Gluten Intolerance Group are hosting a gluten-free webinar: Understanding the Gluten-Free Customer. Leading gluten-free experts will explore the market-shifting trends, statistics and consumer health and shopping habits that will help you understand the gluten-free customer and ultimately do better gluten-free business—whether manufacturing or retailing.
Why should you join the conversation? Here are seven statistics that prove you need to pay attention to the GF category.
1 in 133
Estimated number of people in the U.S. affected by celiac disease, the majority of whom remain undiagnosed.
Population thought to have non-celiac gluten sensitivity.
Growth of the gluten-free foods market as it boomed in 2012. Conventional grocery grew less than 1% during the same period.
Americans who say they are trying to avoid gluten for health reasons, according to NPD Group.
Place “gluten-free” was listed in Time magazine’s Top 10 Food Trends of 2012.
The size of the gluten-free market in the United States in 2012, according to Packaged Facts.
The expected size of the gluten-free category by 2017, according to Packaged Facts.