ACNielsen and SPINS Announce a New Alliance

SCHAUMBURG, Ill., Jun 23, 2006 (BUSINESS WIRE) -- ACNielsen U.S., an operating unit of ACNielsen, and a VNU business, and SPINS Inc., announced that they have entered into an expanded relationship to share expertise, collaborate and optimize existing SPINS solutions, and jointly develop new products and services for clients in the Health and Wellness and Natural and Organic Products Industries.

This exclusive agreement expands coverage of these growing sectors by allowing manufacturer clients to access their SPINSscan Retail Measurement Services through their ACNielsen POS and consumer panel applications, and to apply the SPINS Product Library against their ACNielsen reporting and analytical services. In addition, the two companies will be jointly offering SPINSsight Consulting Services and developing new products and services to help clients capitalize on growth opportunities in this rapidly expanding consumer market segment. This includes leveraging ACNielsen's Consumer Panel service to provide insight into consumer segmentation and behavior in natural and organic purchases.

"SPINS is recognized as the leading provider of insight into the rapid growth of natural and organic products," said John J. Lewis, ACNielsen U.S. President & CEO. "This alliance agreement not only significantly expands ACNielsen's coverage of the Natural and Organics market but allows us to partner with the recognized experts in this area."

"The Natural Products Market topped $50 Billion in 2005. In the past year, more than 50% of U.S. consumers bought an organic product and 95% of consumers bought a natural product, demonstrating that this is no longer a niche," said Tony Olson, SPINS CEO. "To sustain double-digit growth year-over-year, the market needs complete solutions. We are thrilled to partner with the worldwide leader in market research to respond to the needs of our manufacturer and retailer clients, and of U.S. consumers as they continue to shift toward a healthier, more natural lifestyle," Olson concluded.

About ACNielsen
ACNielsen, a VNU business, is the world's leading marketing information provider. Offering services in more than 100 countries, the unit provides measurement and analysis of marketplace dynamics and consumer attitudes and behavior. Clients rely on ACNielsen's market research, proprietary products, analytical tools and professional service to understand competitive performance, to uncover new opportunities and to raise the profitability of their marketing and sales campaigns.

ACNielsen uses Six Sigma methodologies to continually improve the quality of the services it provides to its clients. Six Sigma is a rigorous, data-driven, continuous and breakthrough improvement program focused on achieving the highest levels of quality.

San Francisco-based SPINS was founded in 1995 as the first company to offer Natural Products sales data to the industry. Today, it is the premier provider of industry reporting and consulting services for this rapidly expanding sector. SPINS' comprehensive offering includes retail measurement services, content-based reporting, consumer information and consulting services. Learn more at

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