Aisle7 (formerly Healthnotes®), the worldwide leader in wellness-driven shopper marketing programs for food and drug retail, today announced the release of its new flagship product: Aisle7 IN-STORE 2009. Featuring interactive shopping guides, easy-to-use shopping tools and a new suite of applications, retailers are able to engage shoppers on top-of-mind issues: wellness, sustainability and saving money. Aisle7 IN-STORE 2009 features a new campaign-driven architecture allowing retailers to create unique wellness campaigns that match their own marketing calendars and allow them to deliver relevant shopping ideas and targeted messages in high-margin departments throughout the store.
“Shopper marketing is the fastest growing segment of retailers’ marketing budgets and grocers are in need of flexible, customizable, storewide programs that can amplify their marketing messages and brand,” stated Jeffrey P. Beyer, CEO of Aisle7. “Our solutions help retailers capitalize on this growing trend by inspiring new ideas and driving incremental sales.”
To help retail marketers engage shoppers, align marketing initiatives and leverage existing investments, Aisle7 IN-STORE 2009 also provides a new suite of applications and customization options that extend the base program.
• Aisle7 Brand™ allows retailers to customize programming and directly integrate marketing initiatives for additional leverage and consistency.
• Aisle7 Promote™ delivers a contextual marketing solution to promote private label, store programs and promotions alongside engaging, relevant content.
• Aisle7 Scan™ provides shoppers relevant product information, product tips and cross-sell suggestions with a simple bar code scan.
• Aisle7 Locate™ allows shoppers to locate products throughout the store through an integrated planogram.
• Aisle7 Target™ integrates with retailers’ existing loyalty programs to present shoppers with targeted shopping ideas, offers and wellness tips.
“In today’s competitive environment, retailers need to make it easy to connect shoppers with their products,” said Robert Johnson, President of TreoSystems. “We are excited to be working with Aisle7 to offer retailers integrated item-locator solutions to help shoppers find the products they're looking for, along with relevant promotions and cross-sell recommendations that can drive additional sales.”
Shopping Guides Present Targeted Wellness, Sustainability and Money-Saving Ideas
Completely integrated new Shopping Guides, spanning Health, Diet, Medications, Nutrition, Food and Wine topics, direct shoppers to relevant ideas and product recommendations for the aisle they are in and cross-sell ideas for the whole store. Aisle7 IN-STORE also features a new contextual recommendation layer that presents related shopping ideas, as well as cross-sell and up-sell suggestions to increase rings per basket. Past research indicates that the Aisle7 program increases basket size by 40%, resulting in a typical ROI of less than one year.
According to the Food Marketing Institute, 65% of shoppers say health-related issues drive food purchases. To help retailers capitalize on this key finding, the Aisle7 IN-STORE design strengthens the connection between food and health. Now shoppers can find diet tips and recipes for health conditions, dietary restrictions and weight-management goals with a few touches on the screen. In addition, Aisle7 has partnered with Martha Stewart Living’s Everyday Food magazine to expand its recipe program (see companion press release), joining EatingWell magazine, Rodale Publishing and Hyperion Publishing in the shopper-preferred Aisle7 recipe library.
Aisle7 also offers comprehensive programs to drive in-store success and adoption, integrated networking for 24/7 monitoring and content updates, exclusive shopper insights not available from any other source, onsite installation and maintenance, and the business consulting and professional services to make it all work smoothly together.
Aisle7 delivers a personalized wellness-driven shopper marketing program providing Fresh Ideasto enhance the shopping experience, inspire loyalty, and drive purchasesin supermarkets, drugstores, and natural product stores worldwide.
As the next generation of wellness-marketing expert Healthnotes, Aisle7 is uniquely positioned to help marketers leverage the powerful health and wellness trend to connect with millions of consumers at the point of decisionin-store and online.
The Aisle7 network drives more than 50 million shopper visits annually across thousands of retail locations and websites worldwide, including nine of the top ten US supermarkets. Visit www.Aisle7.net for more information.