From fermented krauts once used to prevent scurvy to an aphrodisiac root used as currency during the Inca Empire, what’s old—really old—is new again and booming in the natural products marketplace. With the help of modern-day marketing and a bit of culinary creativity, companies are putting new spins on heritage ingredients like cultured foods, quinoa, sprouted grains, and even coffee. Others are using high-tech testing
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