Amerifit Brands Welcomes Bear Growth Capital Partners as a New Investor

HARTFORD, CT--(MARKET WIRE)--Nov 29, 2006 -- Amerifit Brands, Inc. ("Amerifit"), a portfolio company of Charterhouse Group, Inc., announced that Bear Growth Capital Partners, LLC ("BGCP"), a subsidiary of Bear Stearns Inc., has made a $15.0 million growth equity investment in the Company.

Cyrill Siewert, Amerifit's CEO, stated, "We are delighted to welcome Bear Growth Capital as a new investor in our company. They have made several key investments in the wellness category and have strong brand experience in this area. We believe that their team provides us with resources, knowledge and relationships that can help accelerate the execution of our strategy. This investment also increases our equity base, which will allow us to continue to be aggressive acquirers of brands that fit our strategy."

"We look forward to working with Amerifit's management team and Charterhouse Group to support the Company in achieving its growth plans going forward. Amerifit has already built a portfolio of strong consumer brands and we are optimistic about the prospects for the future," said Joe Scharfenberger, Managing Director of BGCP.

Amerifit Brands, Inc. is a leading consumer health and wellness products company. Amerifit's principal areas of focus include women's health and gastrointestinal health. Within women's wellness, Amerifit's key brands are Estroven®, the leading all natural supplement line addressing symptoms of hormone change in adult women, and AZO, the leading OTC brand of products addressing the prevention and treatment of urinary tract infections. Within gastrointestinal health, Amerifit's key brand is Culturelle®, the leading probiotic nutritional supplement in the U.S. For more information on Amerift, please visit

Charterhouse Group, Inc. is a private equity firm with over three decades of experience in building leading middle-market companies. Established in 1973, Charterhouse has invested more than $2.0 billion of equity into over 100 platform companies. Charterhouse focuses on making investments in the Business Services, Healthcare Services and Consumer Products and Services sectors. For more information on Charterhouse, please visit

BGCP is an affiliate of Bear Stearns Merchant Banking, the private equity arm of The Bear Stearns Companies, Inc. (NYSE:BSC - News). BGCP focuses on making investments in middle market companies valued between $25 and $150 million. BGCP invests in compelling growth capital opportunities, traditional buyouts, recapitalizations, co-investments, and control and minority ownership positions alongside superior management teams and other private equity sponsors. More information about BGCP can be found at

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