The United Natural Products Alliance (UNPA), an international association of forward-looking companies dedicated to providing consumers with natural health products of superior quality, benefit and reliability, is pleased to announce the Executive-level membership of Salt Lake City–based ASEA to its growing membership.
ASEA, an emerging global leader in cellular health, is dedicated to providing a sustainable lifestyle by delivering high-quality cellular health products through a principle-based, direct-selling distribution model. Harnessing science, ASEA offers first-to-market products that utilize molecules native to the human body that enhance vital cellular functions. ASEA’s cornerstone, patented redox-signaling technology boosts the body’s natural cellular renewal and communication process, improving total body health and allowing every system of the body to function better. Currently, redox-signaling technology is available in two first-to-market products: ASEA cellular supplement, the company’s flagship liquid supplement, and RENU 28, a revitalizing whole body skin gel. Founded in 2010, ASEA currently operates in the United States and 24 international markets.
“UNPA has played a crucial leadership role in the natural products industry for nearly 25 years,” said ASEA Corporate Counsel Ben Tyler. “At ASEA, we recognize the vital role that UNPA plays in both advancing awareness and protecting access to high-quality natural products around the world. This is important to us as a company that is committed to building our business for the long term. We hope to work with UNPA and its members to continue to promote excellence in our industry and to ensure continued access to reliable and effective natural products.”
“We are very happy to welcome ASEA, an innovative Utah-based company, as an Executive Member. The veteran executive management team brings many years of experience and a strong commitment to support the many programs at UNPA,” said UNPA President Loren Israelsen. “The dietary supplement industry—like never before—needs companies such as ASEA to strengthen our ability to advance safety, science and quality.”