Entrepreneurship ain’t easy. If building a brand were a breeze, everybody would push new natural and organic products to market. You’re already a star just for giving it a go, but a little advice from brands who’ve been there can set you up to soar. Todd Beckman, former vice president of business development and operations at WhiteWave Foods and cofounder of NextFoods, shares the best thing a mentor told him back when he was a newbie.