In the old days, a startup natural products company may have purchased a bunch of print advertising space or paid for promotional mailers. My, how the media game has changed. These strategies may still work, but before young entrepreneurs shell out serious coin for advertising, they should really dig into all the free media available—and do it well. Branding and marketing expert Adam Butler, cofounder and director of collaboration at The Butler Bros, shares the best media for new businesses to explore.