Nutrition Business Journal

Beyond brick and mortar

Online market still thriving for supplements but the best opportunities may be overseas

If you launched a new supplement brand today, how likely is it that consumers in China, Korea, and Russia would be gobbling it up six months from now? Not long ago, the answer from most entrepreneurs would have been “impossible.” Now, thanks to growing consumer comfort with online shopping, the advent of increasingly convenient technologies, and a growing international appetite for U.S. products, even upstart brands with a thrifty budget can expand their potential market farth

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