Nutrition Business Journal

Beyond the Pink Package

Women’s sports nutrition is getting more attention, and more science

Do women need different sports nutrition products than men do?

It’s a question few bothered to ask before 1972, when the historic passage of Title IX (the federal law prohibiting gender discrimination in federally funded education programs) sparked a meteoric rise in women’s participation in high school and college athletics. More than four decades later, it’s still tough to answer with much scientific authority, as the vast majority o

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