The big supply chain challenge for functional beverages

When marketing function, you can’t skimp on the ingredients you pump into your natural beverage. We know you’d never want to, but complications do arise, from financial constraints to dwindling organic fruit supplies, that can make sticking to your mission and quality standards more difficult. Here, Todd Beckman, former vice president of business development and operations at WhiteWave Foods and cofounder of NextFoods, tells us what to expect and how to handle these challenges.