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This Corporate Reconnaissance company profile is intended to provide insight into the operations of Bio-Botanica. This profile includes corporate financial estimates for U.S. wholesale dietary supplement sales for 2008-2010 as well as an estimate for how 2010 sales breakout by channel (natural & specialty retail, mass market retail, direct to consumer, and private label) and by product category (vitamins, minerals, herbs & botanicals, meal replacement, sports nutrition, and specialty supplements).
The profile includes a S.W.O.T. analysis (strength, weaknesses, opportunities, and threats) of Bio-Botanica, as well as a brief overview of the company.