Bioriginal, the leading innovative essential fatty acid (EFA) solutions provider, is expanding both its European and North American offices in response to global demand for its products. Jeroen van Hasselt is joining Bioriginal’s Netherlands office as Sales Manager Europe and Rene Van Hoorn as Product and Application Specialist. Simultaneously, the North American office is strengthening its sales team to include Brian Stagg and Dan Turner as Sales Managers.
Jeroen van Hasselt will be responsible for identifying and generating new business throughout Europe, as well as working with a number of multinational key accounts. Jeroen’s international skill, along with his wealth of experience in marketing and sales, will be an asset to Bioriginal’s customers. He received a BA in economics and is fluent in Dutch, English, German and French.
Rene Van Hoorn is Bioriginal Europe/Asia’s new Product and Application Specialist. Rene is responsible for developing concepts, formulating customer-specific products, conducting stability trials and providing technical support to Bioriginal’s customers. Rene holds a BA in Biochemistry as well as an MSc in agricultural and environmental chemistry and is fluent in English, German and French.
Brian Stagg and Dan Turner will oversee account management and business development in North America. Their responsibilities will encompass trade relations, growing MLM and consumer products, and new product launches for Bioriginal’s customers. Brian’s extensive experience in positioning and selling branded and generic products, as well as working with a varying range of market channels, will be invaluable assets to Bioriginal’s customers. He holds a BSc in business. Dan brings vast amounts of knowledge in pet/animal markets, private label, branded and multi-level marketing to Bioriginal’s team. He received his BA in communications.
Bioriginal welcomes these new additions to the company and believes that their knowledge, experience and excellent skills will bring valuable contributions to business partnerships worldwide.