BrandHive just announced the launch of a new “hive” on the web. The new website is part of the 16-year-old marketing and PR agency’s rebrand from the Integrated Marketing Group earlier this year. Designed with the user experience in mind, Brandhive.com provides a rich sensory exploration with the individual projects and people that form the agency.
“Throughout the process of rebranding ourselves, one thing became clear,” said Jeff Hilton, cofounder and partner of BrandHive. “We realized the need to provide better insight into who we are as an agency. This is one of the reasons the new website showcases the collaborative work of our team. In almost every case, an individual project involved a cross-functional team working closely together. I think our clients really benefit from this type of teamwork.”
From a foundational standpoint, users will first notice easier navigation and robust colors throughout the site. Just as each prism in a honeycomb encapsulates the work of the hive, each tile of the new site can be enlarged for a deeper experience with the content.
In navigating the site menu, the collateral, logo, packaging and advertising sections work together to provide a detailed overview of design capabilities. The website and mobile options provide insight into the portfolio of tech savvy solutions. And finally, the public relations section provides a sample of the agency’s PR communications expertise.
The website also features BrandHive Buzz, the agency’s blog, which reflects the team’s insight on B2B/B2C marketing trends, industry happenings and company news.
“We hope that the new web structure helps visitors understand BrandHive’s extensive range of capabilities, and equally important, how we function as a team,” said Hilton. “We’re always excited to bring more buzz to the natural products industry.” For more information, please visit brandhive.com.
To celebrate the launch of its new website, BrandHive is awarding its Twitter followers with a FREE Starbucks gift card! To enter, tweet to @thebrandhive and reference the new website with #HealthyBuzz. One lucky tweeter will be selected each day. Contest valid Sept. 18 to 25, 2013. Daily winner will be announced via Twitter at 3 p.m. ET.