If third time’s the charm, then Jeff Hilton is two-thirds of the way there in becoming a mainstay at Vitafoods Europe. For the second consecutive year, he’s been asked to host the Nutraceutical Business & Technology Awards Gala.
“Maybe it was the joke I told last year about the two dietary supplement manufacturers who walked into a bar,” Hilton pondered when asked about the return invitation. “Or it could have been the wine everyone—except me—was drinking.”
In partnership with Vitafoods Europe, the awards gala dinner recognizes and rewards excellence in R&D, marketing, business and technology throughout the nutraceutical, functional food and beverage industry. It will be held May 15 at The Starling Geneva Hotel in Geneva, Switzerland.
What may make the night even more exciting for Hilton is having a BrandHive client win an award. Gencor Nutrients is nominated for Most Innovative Ingredient for its Libifem product, while Epax is up for Outstanding Application in Health Management for its Epax 1050 TB product. “Hearing a client’s name would be the cherry on top of the cake,” Hilton said. “I’m keeping my fingers crossed.”
Hilton is partner and cofounder of BrandHive (formerly Integrated Marketing Group). He has been recognized by Advertising Age as one of America's Top 100 Marketers and has more than 35 years of broad-based business experience, including 20-plus years spent within the natural products industry. Hilton is the recipient of Nutrition Business Journal’s (NBJ) Personal Service Award in recognition for his multiple outreach efforts including editorial contributions, pro-bono work and webinar and speaking engagements within the healthy lifestyles industry.