BrandHive’s partner and cofounder, Jeff Hilton, will host two SupplySide West Global Expo and Conference sessions in Las Vegas this week. As a 20-year marketing veteran in the natural products industry, Hilton will offer a refreshing assessment of when to rebrand along with the important considerations in building a better brand.
On Thursday, Nov. 14, Hilton will present “Is it time for you to rebrand?” on the SupplySide Why Stage at 11:30 a.m. (Booth #28073). On the same day, Hilton will present a “12 Step Program to a Bigger, Better, Bolder Brand” in a Vendor Brief at 4:30 p.m. (Booth 14074). Both sessions break away from the traditional to a fresh and relevant perspective on how to breathe new life into a brand.
Hilton’s SupplySide Why session will focus on identifying the right time and reasons to rebrand. Attendees will walk away with an understanding of how the decision will impact their business and what to expect in terms of required resources. Hilton’s Vendor Brief session will provide attendees with a very “sobering” walk through a 12-step program on the rebranding process. This will be an informative and entertaining session designed for those who’ve made the decision to break free from the old to the start of a new and fresh marketing direction.
Attendees of either session will receive a free BrandHive gift bag. Also, to help conference attendees navigate through the aisles, BrandHive identified the: "Six personalities you're likely to bump into at SupplySide West."