The CEO of Way Better Snacks, Jim Breen, cares deeply about the health of his family and wants to feed them the most nutritious and wholesome food possible. To do so, he created the Way Better family of snacks—an innovative snacking alternative formulated from sprouted whole grains & seeds. Tune in to hear how Jim conceived of, manufactured, and positioned his way different product with great success.
Attendees will learn about:
- The inspiration for Way Better Snacks and critical success factors along the way.
- The role of differentiation in establishing and helping to grow entrepreneurial brands.
- The best way to present product differentiation and use it as an advantage.
- What consumers are looking for in healthier snacks and how this has changed from the past.
- What innovations/changes/trends are coming to the healthier snack segment in the next few years and why.