Nutrition Business Journal

China Cools Sales for U.S. MLM Leaders

U.S. market mixed; new products drive distributor sales.

Compared to 2005, when NBJ's top six public multilevel marketing (MLM) companies expanded their U.S. supplements revenues by a robust 25%, 2006 growth was markedly slower at 11%. Nu Skin, Nature's Sunshine, Reliv and Mannatech had modest growth; although Herbalife and USANA grew domestic sales 20-25%.

Outside the United States results were mixed too. Regulatory uncertainty in China and economic weakness in Japan impacted companies in those countries. However, according to Scott Van W

All access premium subscription

This content requires a subscription to Nutrition Business Journal.

As an NBJ subscriber, you receive 10 issues a year and access to the exclusive “NBJ subscriber only” content on (excludes three-month subscriptions), which includes PowerPoint presentations, select data charts and archived articles. Subscribers also receive a 10 percent discount on data charts, comprehensive market research reports and webinars.

Email [email protected] for more information about subscribing.