Nutrition Business Journal

Choosing Wisely in Branded Ingredients

Does value trump price?

It’s the age-old story among ingredient suppliers: How do I become the next Intel Inside?

In the nutrition raw materials space, only a select handful of ingredients have risen anywhere close to becoming a household name. One is Ester-C, and that, alas, has been so successful that it is no longer an ingredient brand but a finished-product bra

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