Within the wellness trend, there is a fast-growing worldwide market for products with health benefits, in Asia as much as in Europe or the USA. Cognis Nutrition & Health therefore now brings its family of premium ingredient brands to Asia. They were first introduced to the Asian markets at the Food Ingredients Asia-China trade show which took place in Shanghai from March 15 to 17.
Cognis’ ingredient family consists of Tonalin® CLA natural-source conjugated linoleic acid, Vegapure® plant sterols and sterol esters, Xangold® natural lutein esters, and the most recent addition, Omevital omega-3 fatty acids. Addressing the clear market trend towards ‘condition-specific’ and lifestyle products, a survey commissioned by Cognis revealed that heart health, eye health, lack of mental sharpness and overweight are some of the top health concerns among consumers in major markets around the world.
Cognis has positioned its range of Omevital(TM) omega-3 fatty acids in support of both heart health and brain health; for Vegapure® plant sterols and sterol esters the platform is heart health; for Xangold® natural lutein esters it is eye health and the platform for Tonalin® CLA is body composition.
“With scientifically-proven health benefits, these ingredient brands focus on major aspects of human health and deliver attributes that can be vitally important for the successful marketing of functional foods and supplements. They add both value and consumer appeal to customers’ products”, said Dr. Albert Strube, Director Global Growth Product Lines at Cognis Nutrition & Health.
“As the Nutrition & Health development program moves forward, new ingredients are being sought to support existing platforms and the potential for additional health platforms is being actively researched”, he said.
‘Wellness’ is – and will continue to be – a strategic trend that Cognis has woven into the fabric of all its activities, particularly in the Nutrition & Health business unit.
Cognis is a worldwide supplier of innovative specialty chemicals and nutritional ingredients, with a particular focus on the areas of wellness and sustainability. The company employs about 8,000 people, and it operates production sites and service centers in 30 countries. Cognis has dedicated its activities to a high level of sustainability and delivers natural source raw materials and ingredients for food, nutrition and healthcare markets, and the cosmetics, detergents and cleaners industries. Another main focus is on products for a number of other industries, such as coatings and inks, lubricants, textiles, as well as agriculture and mining. The company holds a 50-percent stake in the joint venture Cognis Oleochemicals, one of the world’s leading manufacturers of oleochemicals.
Cognis is owned by private equity funds advised by Permira, GS Capital Partners, and SV Life Sciences. In 2005, Cognis recorded sales of 3.18 billion euros and an Adjusted EBITDA (earnings before interest, income taxes, depreciation, amortization and exceptional items) of 356 million euros.