Dietary supplement companies are being encouraged to take part in a global survey aimed at measuring the world’s nutrition market and identifying new trends.
Organised by the Nutrition Business Journal (NBJ) with the assistance of the International Alliance of Dietary/Food Supplement Associations (IADSA), the survey is part of NBJ’s comprehensive biennial research project to determine industry trends and key market drivers, and to support market quantification.
The online survey collates national and regional data, secondary sources, company data and other sources. Participation is open until June 18, and those who complete the survey will receive a free summary of the results. While the focus is mainly on dietary supplements, companies involved in functional food, natural/organic food, natural personal care and ingredient supply are also encouraged to participate.
“We hope that all companies who have an interest in this market sector will participate in the survey,” said David Pineda, IADSA Secretary General. “IADSA represents industry views on dietary supplement policies and regulations worldwide, and the more information this survey gathers will improve the data quality and identify significant global trends.”
To participate in the survey companies are required to provide basic information about their business’ dietary supplement sales in 2006, and give opinions on issues such as market drivers, regulations, marketing, product development and management challenges. Organisers stress however, that individual company information will remain confidential – with the exception of a simple ranking of top companies in ranges of wholesale supplement sales.
The information will be used to aggregate industry sales into product types, sales channels and other areas, to allow a more accurate picture of size and growth of the global dietary supplement market and specific regions.
Visit http://www.surveymonkey.com/s.asp?u=745763901905 to participate in the survey.
IADSA is the: voice of the worldwide dietary supplement manufacturing industry and an accredited international non-governmental organization (INGO) with a seat at the table of the main international regulatory bodies. IADSA has more than doubled in size since its creation in 1998, and now represents 58 national trade associations and over 9,500 member companies.