Natural Foods Merchandiser

Company News

On July 8, The Organic Farming Research Foundation hosted the Midsummer?s Eve Organic Benefit Reception in Longmont, Colo. Attendees? donations raised more than $11,000 in support of the Santa Cruz, Calif.-based OFRF. The benefit reception was co-hosted by Wild Oats Natural Markets and held at the Pastures of Plenty Farm. The event received underwriting support from several companies, including Horizon Organic Dairy, Celestial Seasonings, Aurora Organic Dairy, White Wave and The Fresh Ideas Group.

O?Donnell, Texas-based Organic Essentials and Burlington, Vt.-based Seventh Generation have formed a partnership. Seventh Generation now owns Organic Essentials cotton tampons and pads and will market and distribute the products. Organic Essentials will continue to provide materials for the products.

Midland, Mich.-based Wysong Corp. has launched a national advertising campaign asking, ?Does America owe an apology to its pets?? The campaign, which features ads on TV, in print and online, promotes the company?s natural pet foods.

Cocoa Pete?s Chocolate Adventures, a Campbell, Calif.-based maker of natural chocolate bars, has signed a national distribution agreement with United Natural Foods Inc. Cocoa Pete?s is the second food product company created by Pete Slosberg, the founder of Pete?s Wicked Ale.

Country Life Vitamins, based in Hauppauge, N.Y., awarded a vacation to the Bahamas to Chris Collins, a supplements specialist at the Whole Foods Market Columbus Circle Store in New York City. Country Life created the sweepstakes to promote its new Dolphin Pals Sour Gummy Multi-Vitamin/Mineral dietary supplement.

Lafarge, Wis.-based Organic Valley sponsored the first-ever swim of the entire length of the Hudson River. Christopher Swain swam 315 miles down the river to support the ?Clean Water by 9 a.m.? initiative to focus attention on activities that may negatively affect the heavily polluted Hudson River.
Organic Valley also recently hosted a ribbon-cutting ceremony to mark the completion of its new green-design headquarters in LaFarge. The farmer-owned organic dairy cooperative also announced a partnership with Guida?s Milk and Ice Cream, based in New Britain, Conn. Some Organic Valley milks will now be processed at Guida?s, which was certified organic this year.

Murray?s Chickens of Herndon, Va., has added the ?Certified Humane Raised and Handled? label to its packages. The nonprofit organization Humane Farm Animal Care certified Murray?s, making it the first American poultry company to use the label.

During the Democratic National Convention, Dancing Deer Baking Co., makers of natural cookies and cakes, displayed an ?Electoral Gingerbread Cookie Map? at Faneuil Hall in Boston. To demonstrate how many electoral votes each state has, Dancing Deer glued 538 gingerbread cookie people to the 8-foot-by-12-foot map of the United States.

Heel Inc., a homeopathic pharmaceuticals company and subsidiary of Heel GmbH based in Baden-Baden, Germany, opened its new U.S. corporate headquarters in Albuquerque, N.M. The facility includes administrative, warehousing and manufacturing departments, and employs 78 people.

Edmonton, Alberta, Canada-based Planet Organic natural foods supermarkets acquired Sangster?s Health Centres, a 35-store chain based in Saskatoon, Saskatchewan.

North Bergen, N.J.-based The Vitamin Shoppe has opened its 200th store, in San Jose, Calif.

Natrol, a Los Angeles-based manufacturer of nutritional products, has chosen the Hill & Knowlton agency to handle its media relations and marketing communications.

Portland Roasting Co. is supporting Trees for Coffee: the High Amazon Bird Friendly Coffee Reforestation Project. For every 150 pounds of coffee purchased, Portland Roasting will donate money to plant three trees in the Amazon rainforest.

Allyn, Wash.-based Stretch Island Fruit, manufacturer of Fruit Leather natural fruit snacks, has hired Koopman Ostbo to handle its public relations and marketing.

The International Alliance of Dietary Supplement Associations, based in Brussels, Belgium, introduced new regulations to The State Food and Drug Administration of China and the China Center for Pharmaceutical International Exchange. The SFDA and CCPIE held a workshop in June to give government officials better understanding of global standards in the industry.

Vital Choice Seafoods, a Bellingham, Wash.-based Hartnell company, now includes the Marine Stewardship Council eco-label on its Vital Choice Sockeye Salmon Oil Dietary Supplement.

Dayville, Conn.-based United Natural Foods Inc. has reached an agreement with Sierra Mountain Minerals, a supplements company based in Vancouver, British Columbia, to distribute the SierraSil line exclusively. SierraSil is a mineral designed to support joint mobility and flexibility.

TreeUtah, a nonprofit organization in Salt Lake City, received a $10,000 donation from Wild Oats Natural Markets. The money will help restore woodlands along the Jordan River Parkway in Salt Lake City.

Business Ethics magazine has named Nature?s Sunshine Products, a manufacturer and marketer of herb and vitamin capsules, one of the ?100 Best Corporate Citizens? for 2004. This was the second consecutive year the company received the award.

Loders Croklaan, a Netherlands-based palm oil producer and member of the Malaysian IOI Group, has acquired the Malaysian company Soctek, a palm oil refining company. The purchase of Soctek adds to the Loders Croklaan plan to build the largest palm oil refinery in Europe, which will be located in Rotterdam, the Netherlands.

Lonza, a Swiss manufacturer of chemical intermediates and active ingredients and biopharmaceuticals, has signed an agreement with Innovite, the Oregon-based manufacturer of Niacin tablets, to manufacture Niamax. The agreement entitles Lonza to offer Niamax, a supplement designed to support healthy cholesterol, in bulk.

Natural Foods Merchandiser volume XXV/number 9/p. 70

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