Global Organic Brands, manufacturers of the Mediterranean Organics line, has acquired the licensing rights for the Rapunzel Pure Organics brand in the United States.
The deal, slated to close today, is not an acquisition of the company, which is a division of the German firm Rapunzel Naturkost, one of the largest organic and fair-trade brands in Europe.
?Global Organic acquired the licensing rights to Rapunzel branded products, and did not acquire the company in the U.S.,? said David Robinov, co-founder of Katonah, N.Y.-based Global.
Details of the agreement are still being worked out, said Denise Zainea, a spokeswoman for Rapunzel USA, based in Valatie, N.Y.
?Rapunzel will continue to market its full line of imported, certified organic products, and our distribution channels will remain intact at the present time,? Eckhart Kiesel, Rapunzel?s president, said in a press release.
?Rapunzel and Mediterranean Organic are perfectly positioned between the two biggest consumer trends—great taste and healthier food,? Robinov said.
Rapunzel?s product line includes chocolate, baking supplies such as sugar and yeast, culinary oils, snacks and soups. Mediterranean Organics produces specialty condiments, including organic olives, capers, sun-dried tomatoes and artichoke hearts, and sells a line of Italian fruit preserves under its own label.
Rapunzel USA also distributes several European health-food lines, including Biotta juices and the A. Vogel line, which includes Herbamare and Trocomare seasoning salts, Bambu coffee substitute and an organic bouillon paste called Plantaforce.
Rapunzel and Mediterranean import products and source raw materials and manufacturing in Turkey and other countries. Both sell in naturals stores and specialty and gourmet stores in the United States. Mediterranean Organics also has distribution in supermarkets.
?By joining Global Organic Brands? family, we hope to increase our presence in both conventional and natural foods retail outlets,? Kiesel said.