Nutrition Business Journal

Conditional acceptance

As faith in food grows, is condition-specific the best selling point for supplements?

The supplement industry is forever an industry in search of new paradigms with message often flickering urgently between an avenue to optimal health and an alternative answer for chronic conditions—in both cases almost always colored as an antidote to the stress and nutritional mayhem of modern life.

But now, with a not-so-new antidote to modern life attracting a greater share of faith and trust, the message burning brightest for supplements may t

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