LIMU, market leader of Fucoidan based supplements, is pleased to make the following new corporate team announcements, bolstering its recently announced LIMU 2K10 growth plans, including brand transformation. “LIMU’s dedication to its Members worldwide is continually demonstrated in many ways, and especially as we recruit the best industry talent to support our outstanding brand and business opportunity,” said Gary J. Raser, President and CEO.
S. Kerry Brown has been hired as Director of Marketing at LIMU. Brown will pilot new marketing initiatives and brand development for the company’s recently launched LIMU 2K10 Campaign, providing top-line strategy for future growth and product development. Before joining LIMU, Brown served as Senior Marketing Manager for a $350 million/year nutritional supplement company, and directed several international product launches as the company’s growth spiked globally. He also served as President of a marine-based supplement company proving entrepreneurial drive and leadership ability. With extensive professional prowess in strategic planning, relationship management, branding and product development, Brown’s successful experience is an ideal match as the company launches its brand transformation.
Dainon Moody has been hired as Director of Communications at LIMU. Moody will manage the marketing communications department, streamlining key messaging in all marketing collateral. His responsibilities include conception of all marketing copy and formats, integrating all of it with the LIMU brand advancement and company growth. Prior to joining LIMU, Moody served as a writing manager and magazine editor for one of the industry’s largest nutritional beverage companies, creating the “voice” for the multi-million dollar brand and traveling internationally to feature the company’s one million distributors. Successfully developing marketing copy for their liquid supplement, he understands consumer interest in and connection with the thriving nutritional industry. With past experience as a reporter, critic, editor and correspondent, Moody offers a significant range of versatility and a breadth of messaging knowledge.
Nate Farnsworth has been hired as Director of Sales and Service at LIMU. Farnsworth will orchestrate the expansion of LIMU’s services department, managing the needs of the company’s Members around the world. Overseeing the quality assurance of each customer touch point, he is responsible for maintaining the highest service standards in the industry. Before joining LIMU, Farnsworth joined an MLM startup, cultivating its Sales and Service team from three to 300, as the company reached over $350 million in annual sales. In the 7 years he was there, he handled the needs of both domestic distributors and distributors in 30 international markets. Managing his team of service professionals, he also developed comprehensive training processes as well as policies and procedures. He recently earned a Masters of Business Administration from WestminsterCollege in Salt Lake City, UT.
“These talented individuals understand the complexities of our industry and have proven, successful experience in their areas of expertise,” said Raser. “The LIMU 2K10 campaign gives our global network of Members the confidence to build a solid business at a time when other companies are downsizing and limiting Member opportunity. Our new hires represent our firm commitment to that growth.”
LIMU welcomes these accomplished professionals as the company continues to build Member business and innovative Fucoidan-based product lines.