Ocean Spray ITG’s continued success in the Asian market has led to the launch of a Chinese mooncake with an innovative cranberry filling. Manufactured by ChengDe JinLi Food Co. Ltd, the mooncake filling contains Ocean Spray ITG’s sweetened dried cranberries (SDCs), adding a modern twist to the traditional delicacy. The latest in an impressive portfolio of worldwide cranberry product launches, this is one of the most unusual and intriguing applications to team up with the North American superberry.
Mooncakes, traditionally eaten during the mid-autumn festival, are immersed in Chinese history. Legend has it they were instrumental in overthrowing the Mongol rule of the Yuan dynasty. Secret messages hidden in mooncakes incited rebellion and led to a successful revolt. Today, although perhaps less radical, mooncakes are still causing a stir. The new cranberry filling offers a fresh addition to the traditional lotus seed, increasing the mooncake’s appeal for modern consumers.
Mr Zhuang, CEO of ChengDe JinLi Food Co. Ltd, China, comments, “Conventional fillings, although still popular, are no longer enough to satisfy consumer demand for choice. Younger generations in particular want variety and exciting flavours to choose from. Cranberry is the perfect ingredient for our filling, as it gives the mooncake an appealing colour and taste, as well as the well-known health benefits of antioxidant and anti-adhesion. The SDCs also add an interesting texture, which consumers love”.
“This is another great success for us”, comments Arun Hiranandani, senior manager, worldwide marketing for Ocean Spray ITG. “Chinese mooncakes have been enjoyed for centuries. The fact that cranberries work well in such a traditional product is testament to the fruit’s versatility. The cranberry mooncake appeals to young and old alike, bringing renewed vitality to the time-honoured tradition and refreshing it for the 21st century.”
Ocean Spray ITG is part of Ocean Spray Cranberries Inc, which currently ranks as one of the top 50 USA food and beverage companies. In Europe, combined sales of branded products and ITG ingredients have topped $100 million. Ocean Spray ITG offers an extensive portfolio of fruit ingredients including sweetened dried cranberries, BerryFusionsTM Fruits, cranberry powders, frozen cranberries and cranberry concentrate and purée – all available year round.
For further information on how cranberries can be used in your products,
please contact: J.O.Sims Ltd, Pudding Lane, Pinchbeck, Spalding, Lincs, PE11 3TJ, UK Tel: +44 (0)1775 842100 Fax: +44 (0)1775 842101
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