Securing funding is often the most vexing challenge facing natural products entrepreneurs, particularly the smaller brands that independent natural retailers rely on for product differentiation. Steaz co-founder Eric Schnell, who runs the consulting firm MetaBrand, wants to make accessing money easier and more helpful with his latest venture MetaBrand Capital, an investment vehicle created in partnership with 6Pacific Partners. Here Schnell explains why this new pledge fund is good for missio
Creating a new funding opportunity for mission-driven brands
Eric Schnell, founder of the newly-formed MetaBrand Capital, talks about the mindset and strategies of startup investors. Schnell's investment fund aims to become a new financing opportunity for mission-oriented brands and even retailers.